New Team Building Ideas

The team building event industry is generally seen to be creative. However, coming up with new ideas is not easy. We tend to have phases where types of events come on to the market, for example the cookery themed events that have become increasingly popular over the last 10 years shadowing the popularity of cooking programmes on the television.

Many of the event themes that make up the fun team building activity industry have not changed in the last 20 years and are based on ideas that are even older; country sports, treasure hunts and command tasks for example. New ways are created to breathe life into these experiences, for example The Parmesan Job which is a high level themed treasure hunt.

Many ideas are described as ‘a version of’ or like something else, for example a board or parlour game. Companies are looking for that new idea that comes out of the blue and redefines the way people think about these experiences.

Successful team building activities need to have the following attributes:-

1. They need to be better solved or experienced as a team than as individuals.

2. They need to be fun and motivating. Tempo is vital, people don’t want to stand around wondering what to do.

3. They shouldn’t be too intellectual. They can have layers and mysteries to solve, but if there are too many instructions it slows the tempo.

4. They need to have a strong finale that leaves people energised and on a high.

5. They need to be portable. People want activities taken to a conference venue rather than having to go somewhere else.

We create two major new events a year and add or refresh half a dozen of the component events in our portfolio, for example new command tasks. We are always looking for that ‘bolt out of the blue’ completely new and ground breaking idea.

Let us know if you have any ideas, it’s potentially a very lucrative market.


  1. springoutdoors · February 17, 2012 Reply

    ‘Sameness’ is something that you find in all sorts of game design. Video games often fall into categories such as shoot ’em up or run and collect. It’s rare for a game to completely come out of the blue and redefine the market. Rare, but potentially very profitable.

  2. Shane Locker · February 17, 2012 Reply

    I think collaboration towards common goals is good, total flat structure no hierarchy.

  3. Sharon Moms Madhouse (@crazykids6) · February 17, 2012 Reply

    #3 is perfect! I went on too many of these things when I worked where they made us think. Not fun and actually got me preferring to be at my desk


  4. William Lehman · February 17, 2012 Reply

    There are a lot of great games that you could probably get if you asked youth leaders in churches to submit their games.

  5. Vincent · February 17, 2012 Reply

    Very interesting post,thanks for sharing.

  6. Shahid Sharif (@secunoid) · February 17, 2012 Reply

    Team building at corporate events, sucks big time. I really enjoyed an event hosted by Tim Robbins where the activities were fun even though we had total strangers in our teams.

    • James Coakes · February 17, 2012 Reply

      What don’t you like about it, Shahid? How is it different when your team is made up of strangers?

  7. TaxCoach · February 17, 2012 Reply

    Thanks for the industry specific posts. As a business consumer, I want to see balanced model. Personally, I’m looking for intellectual challenge.

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