Happy New Year! We’re looking forward to an epic year of team building in 2012. Many think that the Olympics will dominate as a theme, however we’re not so sure. The same thought prevailed around the Millennium and in the end it was a bit of a damp squib for the events industry. Three factors will come into play:-
1. When there are huge events dominating the news people get fed up with hearing about them.
2. Professional event organisers want to be original. The Olympic theme in 2012 is so predictable that many will want to avoid it.
3. The Olympic brand is one of the most aggressively protected out there. Organisers may simply choose to steer well clear.
So, don’t assume that the Olympics will dominate the event industry in 2012. We’re much more creative than that!